Transparency

Last updated: 17 May 2026

Affiliate links

CosmeticFountain may receive a commission through certain affiliate partners or retailer programmes. These commissions can vary by retailer. Inclusion, score, verdict and display order are not influenced by these commissions.

Retailer links are identified next to the link and on the transparency pages, in line with ASA/CAP guidance on the disclosure of affiliate content.

Product receipt

CosmeticFountain does not accept free products. All analysed products are identified from the relevant market and, where necessary, purchased editorially.

Artificial intelligence

The analyses published on CosmeticFountain are produced by an artificial-intelligence system. The provider, model and version of the system will be published here before commercial launch. This information is given to you in the spirit of Article 50 of Regulation (EU) 2024/1689 and UK transparency expectations.

Brand relationships

No brand can pay for inclusion, a more favourable score, priority placement or favourable wording. No paid placement is accepted in approved dossiers.